- BEST NEWSLETTERS 2018 HOW TO
- BEST NEWSLETTERS 2018 FREE
The yellow really grabs your attention and engages the reader. Instead of using a wall of text to communicate news, they used a nice graphic (on brand with what they offer) and a clear call-to-action (a “Learn more” button linking to their announcement.) Nikon Unsplash addresses the reader directly by using their first name. This coffee brand shows how a black background can really help the content stand out. use of the color red really makes their message stand out. In doing so, American Red Cross makes it clear that this is an urgent appeal for donations. You won't often see a button in the header. The use of images and personal stories is extremely important in NGO and charity newsletters. This creates a sense of community, so your reader can feel like she’s part of something special. Perhaps include a lovely image that they can use as digital wallpaper.
Thank your reader by including a lovely gift in your newsletter. Highlight individuals that your non-profit has helped, rather than giving abstract numbers. Storytelling is an especially important tool here. Use newsletters to keep your audience up to date on what your non-profit is doing with the funds you’ve received. You want your audience to know that they can reach a real person by responding to that email. Use a real reply-to email instead of a “no-reply” email address. You wouldn’t be asking for money or support at this point. Thank the subscriber for joining and tell them about your organization. Your first email should be a welcome or thank you email. Here are some tips to make sure your newsletter is personalized and trustworthy: Before you ask for any kind of support, build trust and credibility with your reader first by sending a welcome email and saying what your non-profit does.īuilding credibility is especially important for non-profits, since you are asking your audience to support your mission by donating time, money, or other resources not in exchange for a product, but to further a cause. Newsletters are a great way to share your mission and to ask for support. You'll notice there are a number of different call-to-actions, giving the reader various opportunities to shop. Mixing it up with a number of different layouts within the same emails keeps your reader interested, and also shows off your products in a neat way. Also, the photos are big and exciting, showing the product in action. The calls-to-action (“Shop Spring Favorites” and “Make them yours”) are hard to miss because of the white space and contrast in relation to the rest of the design. The color palette here is simple but bold. Also, the photos show the product in use in an aspirational setting (a beautiful, outdoor setting with a blue sky and nice flowers.) Reebok They also included messaging that a product is limited (“only 300 made!”) They’ve included buttons, so people can act on this sale quickly. Here are some examples of newsletter designs by retailers who’ve added urgency, calls-to-action, and aesthetics to their newsletters: Fossilįossil creates a sense of urgency and excitement to their newsletter by highlighting a sale. > Find out what buzzwords big retail brands use in our ecommerce email marketing statistics study. Hire a good product photographer to make your products stand out. If you can’t offer individual personalization, tailor the newsletter to the season or occasion, so your reader isn’t seeing winter products in the middle of summer. If they have an abandoned shopping cart, use the newsletter to re-engage them. BEST NEWSLETTERS 2018 HOW TO
Give them tips on how to use items they’ve purchased. Recommend items related to what your customer has purchased before. Personalize your newsletter to your customer.Make your CTA stand out visually (buttons and bold colors are a great way to do that.) Add clear calls-to-action (CTA) in your newsletter.If you’re offering a promo, make it big to grab your customers’ attention. Add countdowns to a sale or a product release. Create a sense of urgency and excitement in your newsletter.
You’d want the customer to act on something and to do it fast. While newsletters are a great way to communicate new or recommended products, sales, contests, and testimonials, you want to go above and beyond that.
BEST NEWSLETTERS 2018 FREE
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